- Get traffic fast
- Target very specific products or services
- Track your ROI
- building custom landing pages to increase your conversion rates for the terms you are bidding on
- managing your bidding to ensure that you are getting the most for your money
- testing your ads side by side to improve conversions
- monitoring the keywords triggering your adds to improve clickthrough rates which can lower how much you pay for those words
- watching how visitors interact with your site to maximise your onsite conversion
PPC has many advantages if done correctly and you can deliver traffic to a site straight away at a fixed cost, you can use it to test new product or new markets.
If you are looking your PPC campaigns reveiwed or are interested in how settting up PPC could help your business just let us know.